When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The Senate set a Jan. 24 hearing for last year's debacle involving Ticketmaster's sale of Taylor Swift tickets.
Apple unveiled a new and improved HomePod.
Semafor plans to buy back Sam Bankman-Fried's $10 million investment in the company.
Volkswagen U.S. CEO Pablo Di Si joined Cheddar New to discuss record quarterly electric vehicle sales and his reaction to Tesla trimming prices on some vehicles by 20% last week. “We'll continue with our pricing strategy, we're not cutting prices on the vehicle's quality over quantity and product content,” he said.
Southwest Airlines pilots could be on the verge of a strike with a vote planned in May.
Party City filed for Chapter 11 bankruptcy as it aims to cut debt.
The federal government says it will begin a targeted crackdown on nursing homes’ abuse of antipsychotic drugs and misdiagnoses of schizophrenia in patients.
Spotify became the latest tech company to call on the European Union to take action against Apple over anti-competitive practices.
Mortgage demand continues to increase as rates dip while homebuilder sentiment is also on the rise.
Amazon has begun cutting about 18,000 workers this week, affecting largely Amazon stores and some in the technology unit.
