When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
As if there weren't enough streaming platforms to choose from, Paramount+ and Showtime are giving customers another option to consider.
Snap Inc. saw shares plummet in after-hours trading after reporting a loss in the latest quarter and forecasting lower first-quarter revenue.
Oatly has launched climate footprint labels on its products in North America.
Athletes are looking to get a competitive edge over their opponents through the use of technology as competition gets stiffer.
Boeing has officially bid farewell to its 747 jet, with the final one leaving the factory on Tuesday in Washington.
McDonald's saw increased customer traffic in the latest quarter, which drove results.
General Motors issued an upbeat forecast for 2023 after reporting strong quarterly results, citing high demand.
Vivian Tu, CEO and founder of Your Rich BFF Media, influencer and personal finance expert, joined Cheddar News to provide personal finance tips for millennials and Gen Z'ers to build wealth.
Labor officials are accusing Apple executives of rules intended to coerce employees, according to Bloomberg.
Nike is collaborating with Tiffany for a new sneaker that's reportedly coming out in the spring for $400.
