When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Shake Shack unveiled its White Truffle burger and fries to its menu.
Google announced "Bard," its own chatbot, to compete with the increasingly-popular ChatGPT.
AMC announced a new ticket pricing tier based on where customers sit.
Pinterest saw shares plunge in after-hours trading after revenue fell shy of Wall Street estimates and gave a weak outlook for the current quarter.
Mario Veneroso, partner & wealth manager with Kingsview Asset Management, joined Cheddar News to discuss Monday's trading session following last week's Fed decision to hike rates as well as Friday's jobs data.
Kelley Long, CPA, personal finance specialist and certified financial planner, joined Cheddar News to offer tips on how people can protect themselves from tax-related scams during the filing season.
Alex Smereczniak, CEO of 2ULaundry & LaundroLab, joined Cheddar News to discuss the mobile laundry service company after raising a fresh $20 million in a Series B round.
Moviegoing at AMC theaters might be a bit more expensive — or cheaper — depending on where you want to sit.
A jury found that Elon Musk did not defraud Tesla investors with a 2018 tweet about taking the company private and that he had the financing to do so.
Dell is laying off 5% of its workforce as the company told employees the move is to prepare for uncertainty.
