Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Ed Siddell, CEO and chief investment officer of EGSI Financial, joined Cheddar News to discuss Tuesday's market session as stocks traded higher after Fed Chair Jerome Powell gave a favorable glimpse into disinflation.
Air Transport Services Group (ATSG), which handles cargo for Amazon and DHL, said the companies are cutting back on flights in response to lower customer demand.
Control of Disney's Orlando area theme parks may soon go to a board chosen by Governor Ron DeSantis. Republican lawmakers unveil the bill that would give Republicans authority over the state's largest employer.
