Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Cannabis company Curaleaf has rolled out a series of ads on Twitter, following a high-profile decision by the social media company to permit the federally illegal industry to advertise.
Pinterest launched a new travel hub called "Find Your Routes" to inspire safe travel and highlight black travelers. Cheddar News dives deep into the social media giant's new platform for Black History Month.
More earnings and economic data. Cheddar News takes a peek at next week's Wall Street schedule, including reports from Home Depot, Walmart and Nvidia as well as home sales numbers.
Transit technology company Via raised $110 million in a new round of financing. Clara Fain, chief financial officer of Via, joined Cheddar News to discuss the company's mission to digitize public transit globally.
Over 100,000 job cuts were announced across major industries in January, according to a report. Jon Bell, an employment attorney with Bell Law Group, joined Cheddar News to discuss unemployment benefits and severance packages.
Karen Robbins, senior vice president with UBS Wealth Management, joined Cheddar News to discuss Friday's mixed session as officials hinted at more interest rate hikes.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
