Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The U.S. Environmental Protection Agency ordered Norfolk Southern on Tuesday to pay for the cleanup of the East Palestine, Ohio train wreck and chemical release.
Vicki Gunvalson, president & founder of Coto Insurance & Financial Services and Debt.com spokesperson on personal loans, joined Cheddar News to provide some tips on what to know about personal loans.
James Straggas, CEO and founder of K9wear, joined Cheddar News to discuss the interchangeable dog harness brand's new partnership and the impact it will have on company operations.
A trial of a four-day workweek in Britain, billed as the world’s largest, has found that most employees are less stressed, burned out and have better work-life balance.
