Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Elon Musk took the stage for Tesla's 2023 Investor Day in Austin, Texas and unveiled what he called the company's Master Plan 3, which emphasizes "sustainable energy for all of Earth."
The cannabis industry is continuing to explode around the world and, at its current pace, is projected to balloon to a market value of nearly $60 billion by 2027, according to cannabis data company BDSA.
U.S. markets ended mostly lower on the first day of March, on data indicating inflation is likely to stay high and Federal Reserve policymakers hinted support for more aggressive rate hikes. Cheddar News speaks with Sam Stovall, Chief Investment Strategist at CFRA who breaks down the market's action.
