Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
T-Mobile has entered into an agreement to acquire the parent company of Mint Mobile, a direct-to-consumer prepaid wireless company partially owned by actor Ryan Reynolds.
Mortgage applications jumped 6.5 percent from a week ago, according to a weekly survey from the Mortgage Bankers Association (MBA), even as they remain well below their pace a year ago.
Ed Egilinsky, Managing Director, Head of Sales and Distribution & Alternatives at Direxion, joins Cheddar News to discuss trading bank volatility, how traders can navigate the race in the A.I. space, and how traders are reacting to the most recent economic data.
Shares of the Swiss bank Credit Suisse tumbled more than 30 percent after its biggest shareholder, the Saudi National Bank, said it could no longer provide funding.
President of Champagne Laurent-Perrier U.S. Michelle DeFeo discusses how she got started in the French wine industry, why she's proud to work for a women-owned brand, and the secret to perfectly opening a bottle of champagne every time.
Markets shuddered Wednesday on worries about a spreading banking crisis and how badly it will hit the economy, and stocks and bond yields fell on both sides of the Atlantic.
