Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A total of 33 states and the District of Columbia now allow at least some form of sports wagering, but the prospects are mixed for expanding sports betting to additional states this year.
Neel Shah and Caitlin Kelly describe how their company EZ Newswire fared following Silicon Valley Bank's stunning collapse as other banks are feared to be in similar precarious states.
This photo taken on Feb. 24, 2023 shows a XPeng X2 flying car at the headquarters of XPeng Aeroht in Guangzhou, south China's Guangdong Province. Guangzhou, one of China's major car manufacturing bases, has been striving to attract investment in new energy vehicle NEV industry in recent years.
Tom Graff, head of investments with Facet Wealth, joined Cheddar News to discuss what investors should know about the stock market amid concerns about the banking sector.
Adam Bry, co-founder and CEO of drone manufacturer Skydio, joined Cheddar News to discuss the company's latest funding round and the Russia-US drone collision.
Credit Suisse saw its shares stabilize after the Swiss National Bank approved a loan of nearly $54 million for the company. A top investor notified Credit Suisse on Wednesday that it wouldn't be able to provide further assistance to the lender.
