Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Some parts of Twitter's source code — the fundamental computer code on which the social network runs — were leaked online, the social media company said in a legal filing that was first reported by The New York Times.
While data privacy still remains one of TikTok's biggest challenges, it may face a larger problem in order to stay in the United States: content moderation.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Governor Spencer Cox signed two measures restricting how easily children in the state can access platforms like TikTok and Twitter, setting the precedent in the U.S.
Freada Kapor Klein, founder of Level Playing Field Institute, joined Cheddar News to provide some insight into the ongoing inequitable treatment of women in the world of finance.
