Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A group of Amazon workers upset about recent layoffs, a return-to-office mandate and the company’s environmental impact is planning a walkout at the company's Seattle headquarters Wednesday.
A report from Rent.com finds that prices are stabilizing at the national level but some states are still seeing some skyrocketing rates. Jon Leckie, a researcher with Rent.com, joined Cheddar News to provide the big takeaways on what're the latest trends from the report.
Air New Zealand is asking passengers to weigh themselves before boarding flights in an effort to ensure "the safe and efficient operation of the aircraft."
Jay Woods, chief global strategist with Freedom Capital Markets, joined Cheddar News to discuss what lies ahead as trading kicked off a holiday-shortened week and ahead of a House vote on the debt ceiling deal.
