Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Summer camps across the country will open this month, but parents may experience some sticker shock. With the cost of goods and services rising, so is the price of camp. Cheddar’s Ashley Mastronardi spoke to experts who shed some light on how this will affect your wallet.
Living in New York City, working full time and without a car, Jessica Ray and her husband have come to rely on deliveries of food and just about everything else for their home. It has meant more free time on weekends with their young son, rather than standing in line for toilet paper or dragging heavy bags of dog food back to their apartment.
Cheddar News checks in to see what to look out for on The Day Ahead as Campbell Soup and Vera Bradley are due to report earnings while economic data, including the April trade deficit and consumer credit, are slated to be released. And Wednesday is World Food Safety Day.
Financial services company Marqeta released its fourth annual state of payments report which reveals how widely Americans have adopted new technology like mobile banking and wallets. Marqeta CEO Simon Khalaf joined Cheddar News to discuss how common digital payments have become.
Katherine Rooney Vera, chief market strategist with StoneX, joined Cheddar News to discuss what investors should expect as the S&P closed near a nine-month high with volatility levels at their lowest level in over three years.
