When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
We hit the streets of New York City to ask: is money something you talk about with friends and family?
Clint Henderson, managing editor at The Points Guy, explains why hidden hotel fees keep cropping up and what you can do to try to avoid them.
Cities across the U.S. offer free public transportation.
The cost of the first-class “forever” stamps has jumped from 63 to 66 cents.
Want to earn more money? Investopedia editor Caleb Silver has good news if you're looking to rake in more cash.
Starbucks union organizers are asking customers to help organize pickets at non-unionized U.S. stores.
Here is a rundown of the trending stories in the business world this week.
Amazon's annual Prime Day event will kick off tomorrow.
Calls are growing for an investigation into Prime energy drink, the product backed by YouTube stars Logan Paul and KSI, over its high caffeine content.
Stocks are drifting on Wall Street Monday ahead of a week with updates on where inflation and corporate profits are heading.
