When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The ongoing liquidation of parent company Bed Bath & Beyond has now officially affected buybuy BABY stores. A judge has approved the sale of the chain's intellectual property for $15.5 million.
Prices for airfare seem to be cooling off. The latest consumer price index showed prices dropped 8.1 percent in June from a month earlier, which is the biggest decline in a year.
While summer camp prices may be up this year, there may be options for financial aid. Cheddar's own Ashley Mastronardi has more.
Alexander Mashinsky, the former CEO of the failed cryptocurrency lending platform Celsius Network, has been arrested on federal fraud charges, including wire fraud, according to CNBC.
Delta Air Lines reported its highest earnings and revenue and raised its profit outlook.
Producer price index rose just 0.1% from a year ago, in the latest signal that inflation is slowing.
Wall Street is adding to its winning week Thursday following the latest signal that inflation is continuing to ease its chokehold on the economy.
Whenever the United Auto Workers union begins negotiating a new contract with Detroit's three automakers, threats of a strike are typically heard on the floor of the old Chrysler transmission plant in Kokomo, Indiana.
Be Well: Fixing Your Bad Credit
U.S. officials have approved the first over-the-counter birth control pill, which will let American women and girls buy contraceptive medication from the same aisle as aspirin and eyedrops.
