When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Americans Airlines flight attendants will vote for a potential strike if a new contract agreement can't be reached with the airline's management.
Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform's future in the U.S. and elsewhere.
Shares of AT&T hit a 30-year low after reports showed thousands of lead-covered cables in several locations across the country. The Wall Street Journal reported on the story earlier in July.
Babies R Us is opening a flagship store in New Jersey.
Jade Warshaw, master financial coach at Ramsey Solutions, offers some tips on how to save better.
Kathryn Tuggle, chief content officer for Her Money, explains the importance of summer jobs for teens to their future career prospects.
Meta and Microsoft are teaming up in the AI space to provide new software for businesses.
Be Well: Spruce Up Your Summer With These Must-Have Items
What's happening on Wall Street July 19, 2023.
Johnson & Johnson will pay $18.8 million to a California man who claimed he developed cancer from exposure to the company's baby powder.
