When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The boom in new apartments is concentrated: in relatively few cities and in luxury units.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week: Tupperware, Microsoft, Meta, Alphabet, Royal Caribbean, Alaska Air, Southwest and Ford.
Meta will add new retention 'hooks' to its Threads app.
Biotech firm Biogen agreed to acquire Reata Pharmaceuticals for $6.5 billion.
Gas prices have hit an eight-month high, according to AAA.
A key measure of inflation that the Fed watches closely reached its lowest level in almost two years.
Starbucks' fall menu has reportedly been leaked online.
One of Apple's earliest and rarest products, a pair of sneakers with the early logo, is being auctioned off.
A four-day work week makes employees more happier and efficient, according to a new study.
A new study of Facebook and Instagram has taken a deep dive into how the platforms have shaped peoples' beliefs.
