When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Airlines will continue to operate fewer flights to New York and Washington to cut down on cancellations and delays.
A new report found that business travel is becoming more expensive.
X Corp. CEO Linda Yaccarino told CNBC that she has "autonomy" under Elon Musk, adding that she wants advertisers to be comfortable to return.
Verizon Wireless said it plans to raise the prices of some of its plans.
Food service workers in Las Vegas are set to take to the Strip Thursday as they demand higher pay and better benefits.
GM President Mark Reuss joined Cheddar News to discuss the company's new Cadillac Escalade electric vehicle and talked about how to make affordable EVs for the general public. "That's who we are as a company -- we will offer vehicles for everybody and every different income level," he said.
Lauren Fix, automotive expert with 'The Car Coach,' spoke with Cheddar News to provide tips and advantages on buying a used vehicle. "You let somebody else take the depreciation, which is probably one of the best things ... you then move in at a two- or three-year-old vehicle that maybe was leased, and you can get some great values," she said.
Disney said it's increasing prices for its ad-free streaming services as the company is losing subscribers and also announced it planned to crack down on password-sharing. Cheddar News' Michelle Castillo broke down Disney's moves.
Lawrence Sprung, a certified financial planner and author of 'Financial Planning Made Personal' shares advice about how to teach kids to use credit wisely.
Disney is cracking down on password sharing for Disney+ users.
