Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Where you live can dictate how much you pay for housing. Danielle Hale, chief economist with Realtor.com, joined Cheddar News to discuss where the hottest markets for real estate are and how you can find a home in a current difficult market.
Financial stress can take a mental toll on people. Dr. Regine Muradian, clinical psychologist and member of the National Debt Relief Financial Wellness Board, joined Cheddar News to discuss strategies to ease those worries over money.
