When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The federal government is fining American Airlines $4.1 million for dozens of instances in which passengers were kept on board planes without a chance to exit during long ground delays.
Heather Barnett, editor with Money Crashers, joined Cheddar News to discuss ways to cut down costs when living alone and what apps to use to stay on budget.
Sean Burgess, chief claims officer with Lemonade, joined Cheddar News to provide tips on how to handle finances and expenses with roommates and which apps are best to use when doing so.
Tesla is defending itself in the first trial against its autopilot assistance feature.
3M has reportedly reached a tentative agreement to pay over $5.5 billion in a settlement from a lawsuit that claimed it sold defective combat earplugs.
Spirit Airlines will pay up to $8.3 million in a class action lawsuit over hidden fees.
Flights in the UK experienced delays after technical issues.
Robotics company Switchbot is working on a new product that helps vacuum and mop.
Instacart filed for an initial public offering to trade on Nasdaq.
Shein and the owner of Forever 21 struck a strategic partnership that could have an impact on the fast fashion world.
