When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Bath & Body Works is looking to hire thousands of workers for the holiday season.
Elon Musk shared a video of himself testing Tesla's full self-driving software.
Chipotle will pay over $322,000 to Washington, DC after an investigation revealed over 800 alleged child labor violations over the past three years.
Amazon is raising the minimum amount non-Prime members need to spend to qualify for free shipping.
A report showed that 2022 saw a record number of requests to ban books at U.S. public schools.
Flights in the UK experienced delays and cancellations due to technical issues.
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A new piece of legislation could change the credit card system.
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A new report showed that a small portion of American homeowners chose not to purchase homeowners insurance as premiums rise.
