When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Taco Bell is marking Taco Tuesday with some deals.
Beyoncé's birthday wish helped small businesses flourish.
TikTok is releasing a new online shopping feature.
A new survey shows that 56% of investors expect personal consumption to take a downward turn at the start of next year.
A federal survey found that 60% of Americans say they have a hard time obtaining a loan or morgtage as well as a credit card.
New federal data shows that household wealth in the U.S. has broken a record, reaching $154.3 trillion in the second quarter.
Tuesday is National Video Games Day. John Biggs, editor of Knapsack News and host of the 'Keep Going' podcast, joined Cheddar News to provide tips on how to save money on your favorite games.
Childcare centers were given funds during the pandemic to help them stay open but those funds are now expiring which could affect tens of thousands of centers. David Peters, CPA and founder of The David Peters Financial Group, joined Cheddar News to explain the changes that are coming and how to save on child care.
'The Little Mermaid' got 16 million views on Disney+ so far after being released earlier this month.
McDonald's said it would eliminate self-serve soda machines by 2032.
