Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Lucas Jensen, senior manager of company-operated locations, and Gabi Picinic, general manager, both of 'The Melting Pot,' joined Cheddar News to demonstrate how to go about a chocolate fondue at home, explaining the process and ingredients needed to do so.
Apple held its latest event, unveiled two new products and launched a new iPhone. Michelle Castillo broke down what products and features were included at the 'Wonderlust' event on Tuesday.
