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How Crunch Fitness Grew Its Membership Despite The Pandemic
Despite the pandemic and the home workout revolution, many brick and mortar fitness companies have been able to stay afloat. Some even increased their membership during the pandemic, including Crunch Fitness. The Crunch franchise is celebrating 128% growth from pre-COVID membership levels as its 400th club enters pre-sale. Ben Midgley, CEO of Crunch Franchise, joined Cheddar to discuss how the company has been able to succeed during this time.
Jillian Michaels on Sticking to Your New Year's Goals
The pandemic prompted a shift toward personalized at-home workouts, and made health and wellness even more of a priority. In the early months of the pandemic, sales for fitness equipment, shoes and apparel skyrocketed as people adapted to working out in the solitude of their own homes. Even as gyms have reopened, some of these trends have stuck around. Jillian Michaels, personal trainer and creator of The Fitness App by Jillian Michaels, joined Cheddar to discuss the home workout revolution and give her advice on how to stick to your 2022 fitness goals.
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