*By Brandon Brathwaite*
After the "TMartin Counter-Strike: Global Offensive" skin scandal ー in which CSGO Lotto deceived users into thinking their odds were more favorable than they actually were ー the subject of gambling and esports became a point of serious tension for gamers.
For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation.
But according to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
Sood told Cheddar Sports: “I like to bet on sports and I like to bet on esports.”
“Up until now,” he added, “there hasn’t been a comprehensive legit space to bet.”
Fortunately, Sood has some pretty influential partners.
Unikrn has investments from celebrity names like Mark Cuban and Ashton Kutcher ー the company has raised $10 million in venture funding and an additional $25 million for an initial coin offering for its cryptocurrency, UnikoinGold. Through UnikoinGold or U.S. dollars, users can bet on esports events ー and even bet on themselves in games.
“For example, you can load up a game in ‘Fortnite’ and you can bet on yourself that you’ll be 1 of 100. We’ll put odds on your chances of being that one of 100,” Sood said.
As for the prospects of esports as a whole, Sood is optimistic about its future ー and he pointed to moments like Drake and Ninja’s Twitch stream as a positive indicator of its growth. He predicted that "the future of sports is really esports."
“When you start to look at these older sports they’re losing the younger demographic or their fans are getting older,” Sood said.
“More esports fans are being born. That’s just the reality of the situation.”
Magic Johnson just closed a new deal with CBD company Uncle Bud's. The NBA legend talks benefits of CBD and joining the team at Uncle Bud's.
Chief Business Officer Ezra Kucharz talked with Cheddar about the opportunities that DraftKings' status as official betting operator with the PGA Tour affords both golf fans and the gambling and fantasy sports company itself.
Two major league games scheduled for Monday night have been postponed as the Miami Marlins deal with a coronavirus outbreak that stranded them in Philadelphia.
The Seattle Kraken becomes the NHL's newest hockey team. Co-Owner, Jay Deutsch, talks deciding on the team name and what it means to become part of such a large organization in the NHL.
Following successes like 'The Last Dance' & 'Tom vs Time,' Religion of Sports has raised $10 million as the company looks to expand its presence in sports media. CEO, Ameeth Sankran, talks making a lasting imprint by telling important sports focused stories.
The NHL’s newest team finally has its name: the Seattle Kraken. The expansion franchise unveiled its nickname Thursday, ending 19 months of speculation.
Mayor Muriel Bowser weighs in on the Washington Redskins name change after the organization faced opposition from sponsors and advertisers.
The Washington Redskins will change their team nickname following mounting pressure from sponsors and advertisers. CEO of the Aspire Group, Anthony Tall, talks hurdles the team will face both from fans and the financial burden of re-branding changes.
NBA photographer Andy Bernstein talks season return and plans to document players' reaction to calls for social and racial change amid the coronavirus pandemic.
Oura CEO, Harpreet Singh, talks development of a wearable ring that detects symptoms of COVID-19 and partnership with the NBA as the league heads to Orlando to restart game play.
