*By Brandon Brathwaite*
After the "TMartin Counter-Strike: Global Offensive" skin scandal ー in which CSGO Lotto deceived users into thinking their odds were more favorable than they actually were ー the subject of gambling and esports became a point of serious tension for gamers.
For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation.
But according to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
Sood told Cheddar Sports: “I like to bet on sports and I like to bet on esports.”
“Up until now,” he added, “there hasn’t been a comprehensive legit space to bet.”
Fortunately, Sood has some pretty influential partners.
Unikrn has investments from celebrity names like Mark Cuban and Ashton Kutcher ー the company has raised $10 million in venture funding and an additional $25 million for an initial coin offering for its cryptocurrency, UnikoinGold. Through UnikoinGold or U.S. dollars, users can bet on esports events ー and even bet on themselves in games.
“For example, you can load up a game in ‘Fortnite’ and you can bet on yourself that you’ll be 1 of 100. We’ll put odds on your chances of being that one of 100,” Sood said.
As for the prospects of esports as a whole, Sood is optimistic about its future ー and he pointed to moments like Drake and Ninja’s Twitch stream as a positive indicator of its growth. He predicted that "the future of sports is really esports."
“When you start to look at these older sports they’re losing the younger demographic or their fans are getting older,” Sood said.
“More esports fans are being born. That’s just the reality of the situation.”
There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA.
Handstand is a fitness app that is making it easier than ever to work out with a personal trainer. And the female-founded app is also trying to change the way women and men view fitness.
Vanity Fair's Hive + Between Bells. We’re joined by the crew at Vanity Fair's Hive to discuss Kushner, Cook, and Cohn. Between Bells celebrates International Women's Day with Cosmopolitan. Madame Noire, and more.
You don't hear sports and mental health mentioned together often, but that's changing, thanks to a new essay from NBA All-Star Kevin Love. Chat Sports' James Yoder joins Cheddar to discuss how the revelations might change the way we talk about sports.
Athleisure is a competitive industry dominated by giants such as Nike, Lululemon, and Under Armour, but Rhone is betting that it can keep up. Nate Checketts, CEO & Co-Founder of Rhone, a line of men's activewear, was with us to share the company's plan to be a winner in the space.
Pizza Hut is resurrecting its Pie Tops sneakers to celebrate March Madness. Chief Marketing Officer Zipporah Allen joins Cheddar to discuss the kicks' new-and-improved features.
For years, online gaming has been a boys' club. Now women like Emmalee Garrido and Carolyn Noquez are trying to change that.
Emmalee Garrido and Carolyn Noquez have had to work hard to achieve their status as professional gamers, juggling full-time jobs and staying physically healthy for competition.
Val Ackerman, commissioner of the Big East Conference, discusses the Big East Tournament's return to Madison Square Garden. The tournament is in its 36th year at MSG.
Commissioner Val Ackerman told Cheddar that, while she doesn't support pay-for-play for college athletes, top prospects should be allowed to go pro right after high school.
