*By Conor White*
Cody Garbrandt won the biggest fight of his life in December 2016 when he became the UFC Bantamweight champion.
He was motivated, in part, by the fight his young friend Maddux Maple showed against leukemia.
"He's had such an impact on me," Maple, 11, said of Garbrandt. "He helped me go through cancer, the rough time I was going through, and I don't know what I would do without him."
Garbrandt and Maple met in 2011, when Maple was just five years old and ravaged by the effects of chemotherapy. Garbrandt, who hadn't been signed by the UFC yet, promised Maple he would win a UFC championship belt if Maple beat cancer.
In 2015, Maple's leukemia went into remission.
"I was battling my own demons, and he helped me with a lot of those," Garbrandt said Tuesday in an interview with Cheddar. "Early on, with the decision to chase history, he helped me chase this goal and stay motivated and stay focused on the task at hand and with his battle and what he was able to do, he had a big impact on my life and a was a huge motivating factor in making it to the top."
Garbrandt is telling his and Maple's story in the new book, "The Pact".
With the pact completed and his cancer in remission, is Maddux Maple planning to follow his friend into the octagon?
"No, I actually want to be a childhood cancer doctor," Maple said. "That's what I went through, so I went to help people who go through what I went through."
For the full interview, [click here](https://cheddar.com/videos/the-fight-of-their-lives).
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
These are the headlines you Need 2 Know.
Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
These are the headlines you Need 2 Know.
18Birdies has seen success as a one-stop shop for golfers, both amateur and pro, gaining 1.3 million members since its launch. The app lets players book tee times, navigate a new course, and choose the right club. But CEO Eddy Lui says the main goal is to create a community ー a social network ー of golfers.
The blockchain has made its way into a slew of industries. Next at bat ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph Esquibel, VP of information technology for the team, said this is the first giveaway of its kind and could lead to more experiments with cryptocurrencies.
These are the headlines you Need 2 Know.
