The U.S. Army is modernizing its recruitment message in an effort to appeal to a younger generation of Americans placing a priority on purpose-driven careers.
"In the United States Army, we don't have a reverence issue," said Brigadier General Alex Fink, the Army's chief of enterprise marketing. "We have a relevance issue. So we needed to highlight those types of roles that you can play that might be more relevant to the Gen-Z audience."
The military brand launched a new ad campaign designed to introduce Generation Z to the diverse range of Army opportunities and build awareness among the country's youth. The campaign, called 'What's Your Warrior?' puts the spotlight on the Army's 150 careers and eight specialty areas including signal, air and space, cyber, science and medicine, engineering, support and logistics, intelligence, and ground combat.
"In the past, we have tended to focus on certain types of roles, particularly combat roles, but there's so many more things that we do," said Brigadier General Fink.
Brigadier General Fink told Cheddar the Army's disconnect with America's youth is not a consequence of political rift or related to who is in the White House.
"The challenges that we face are really not political at all. It's sort of a growing political civilian divide that we have just because there are fewer veterans that youth are connected to," he said. "And that leads to misconceptions."
Not everybody has to "fast rope out of a Black Hawk and go into combat right away," Brigadier General Fink said.
"Another piece is simply what life is like as a soldier. Can you own a pet? Can you get married? Do you have to live in the barracks? These are all misconceptions that we have."
With Donald Trump due on the witness stand next week, testimony from his adult sons in his civil business fraud trial wrapped up Friday with Eric Trump saying he relied completely on accountants and lawyers to assure the accuracy of financial documents key to the case.
DraftKings reported better-than-expected revenue in the third quarter.
Wallet Hub released a list of the 10 states with the highest median monthly student loan payments.
Oil and gas giant BP will purchase electric vehicle chargers from Tesla for $100 million.
Reports say olive oil prices have jumped 75% since January of 2021.
The big three car companies for GM and Stellantis have agreed to pay striking workers as they spend time on the picket line, according to The Wall Street Journal.
Elon Musk is making a big prediction about artificial intelligence and the jobs market.
Open enrollment season is here and the stress of picking the right plan for you could sometimes get overwhelming. Rosalyn Glenn, financial advisor with Prudential, joined Cheddar News to discuss what to know and understand about selecting your benefits to cover your medical needs and conditions, if any.
Learning about money is a skill that should be learned at an early age. OneMain Financial is now offering a financial course called 'Credit Worthy' across several high schools across the country, along with some scholarships. Doug Shulman, CEO of OneMain Financial, joined Cheddar News to discuss the importance of learning and understanding credit. "Over half of high school students graduate without knowing the basics about credit," Schulman said. "It really helps establish a great foundation to being an independent adult, to have a healthy and happy life, and some financial security is part of that."
Mariah Carey is facing a second lawsuit claiming copyright infringement over her song, "All I Want For Christmas is You."
