Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
A movie about the life of the late Betty White will premiere on what would have been her 100th birthday, January 17. The film will celebrate highlights from the trailblazer’s nearly eight-decade-long career.
Zogblog.com founder Zack O'Malley Greenburg joins Cheddar News to discuss his new Rolling Stone article, 'Nine of the 10 Highest-Paid Musicians of 2021 Were Men.'
Makena Kelly, politics reporter at The Verge, joins Cheddar News to discuss what's next for net neutrality as Biden's other nominee for the FCC, Gigi Sohn, awaits votes from the committee and Senate.
Food Network star Alex Guarnaschelli joined Cheddar's Baker Machado to dish on her new cooking competition show "Alex vs. America." The Iron Chef will be taking on three challengers at a time in a contest she hopes brings a unique look at the genre. "I think the reality of the show, the truth of those competitions, the grittiness, the waiting, the choices," said Guarnaschelli, listing what she hopes comes across from her show.
Jewell Jackson McCabe, chair of the Keep Love Alive Campaign and founder of the National Coalition of 100 Black Women, and Marvin Owens, chief engagement officer of Impact Shares and former senior director of Economic Development at the NAACP, join Cheddar News to reflect on racial issues still prevalent in America.
Grocery stores are restricting hours and services due to omicron-related labor and supply chain issues. This also comes at a time of labor unrest for supermarket giant Kroger as more than 8,000 workers at its King Soopers chain in Colorado have gone on strike.
Sky Harbour, a company developing private aviation infrastructure, is gearing up to land on Wall Street. The company announced plans to go public through a SPAC deal with Yellowstone Acquisition Company, valuing the combined venture at $777 million. The company will trade on the New York Stock Exchange as $SKYH.
On this episode of ChedHER: Model and Fashion Designer Catie Li breaks down what work needs to be done to improve representation in the beauty industry; Jessie Woolley-Wilson, President and CEO of DreamBox Learning, explains how technology is transforming the way the world learns, and her career journey as a leading woman of color in the tech industry.
Model and Fashion Designer Catie Li joins ChedHER to discuss her unique journey into the modeling world, designing her very own Amazon The Drop collection, and what work needs to be done to improve representation in the beauty industry.
Jessie Woolley-Wilson, President and CEO of DreamBox Learning, joins ChedHER to discuss how technology is transforming the way the world learns, and her career journey as a leading woman of color in the tech industry.
