Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
L’Oréal is doubling down on its investment in tech. The French beauty giant unveiled two new high-tech products ahead of CES 2022, aimed at simplifying the hair coloring process. Guive Balooch, global vice president of L’Oréal Technology Incubator, joined Cheddar's Opening Bell to discuss the company's innovations for hair coloring, including the Colorsonic application device and the Coloright AI diagnostic tool.
After meeting by chance in an airport, legendary actor Bill Murray and world-renowned cellist Jan Vogler joined forces to put out an album of poetry and music, go on a European concert tour, and release a feature documentary. Murray and Vogler joined Cheddar to dish about the experiences taking their “New Worlds: The Cradle of Civilization" on the road and filming the documentary that followed the pair, along with Mira Wang on violin and Vanessa Perez on piano, at their final show in Greece. "When this opportunity to play with Jan and Mira and Vanessa came along, I thought, well how bad can I be with these people behind me," Murray self-deprecatingly noted about his own musical talents.
On this episode of Cheddar Reveals: Director of Programs at Alpine Ascents breaks down how to mentally and physically prepare for climbing Mount Everest; American Himalayan Foundation's Vice President discusses Sherpa culture and ethos, and why they are so critical to the climb; A look at Curiosity Stream's 'History by the Numbers.'
All around the world, speed limits are placed on public roads to promote car safety and save lives. In that same world, car manufacturers have continued to look for ways to build faster and faster cars. Despite the dangers of speeding, many drivers are guilty of pushing the pedal from time to time. With cars being such a prevalent culture in everyday life, especially in the US, it’s worth wondering what it would take for car companies to once and for all settle the argument of safety versus freedom.
A recent study by MSI uncovers a vast racial divide in influencer marketing. The research found a 35% racial pay gap between white and black influencers. This gap is extremely wider than the gap in other industries such as education, business, and finance. The research also suggests that brands and agencies have the power to close this gap. Tiffany Hardin, founder and CEO of Gild Creative Group, joins Cheddar News to discuss.
Student loan collection company Navient agreed to cancel $1.7 billion in debt and paid more than $140 million in other penalties to settle a lawsuit over abusive lending practices. Josh Shapiro, the attorney general of Pennsylvania who led negotiations in the settlement, joined Cheddar to go over the details of the company's predatory lending. "What Navient would do is charge [borrowers] these exorbitantly high rates, even though they knew people couldn't pay them or they would likely default on them," he explained.
Retail platform operator and delivery company, Foxtrot,
raised $100 million in a Series C round led by D1 Capital Partners. Foxtrot bills itself as the modern convenience store that combines what it calls in-store curated discovery with 30-minute delivery and 5-minute pickup. Since launching first as a digital-only delivery service, the company has since grown into a popular local retailer, opening 16 brick and mortar locations across Chicago, Dallas, and Washington, DC. Foxtrot co-founder and CEO Michael LaVitola joined Cheddar News' Closing Bell to discuss.
