Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
On this episode of ChedHER: Podcast Host of 'That's Total Mom Sense' breaks down the biggest challenges mothers are facing today; CEO of Joro explains how her app can help users track, reduce, and automatically offset the carbon footprint of their purchases; Three ways to improve your financial wellbeing and set goals for yourself and your future.
Kanika Chadda-Gupta, TV Journalist and Podcast Host of 'That's Total Mom Sense,' joins ChedHER to discuss the challenges mothers are facing today and gives advice for changing up your career path.
Sanchali Pal, Founder and CEO of Joro, joins ChedHER to discuss how her app can help users track, reduce, and automatically offset the carbon footprint of their purchases, and gives advice for other women seeking careers in climate.
According to a recent analysis in the NYTimes, young Americans have begun to take on the habit of smoking cigarettes despite the decades of evidence showing just how dangerous they are. Contributor at New York Times John Ortved, joined Cheddar to discuss more.
Terrell Jermaine Starr, senior fellow with the Atlantic Council and host of the Black Diplomats podcast joins Cheddar News to discuss Russia's attempt to invade Ukraine.
Aditi Mayer, a climate justice activist joins Cheddar News to discuss her partnership with DoSomething.org and how a new PSA is working to shine a light on environmental racism.
Connected cars software development platform Smartcar announced this week it has raised $24 million in a Series B round led by Energize Ventures. Smartcar's software can be integrated into mobile and web apps from mobility businesses. It allows users to do things like locate and unlock a vehicle, as well as check its mileage, fuel level, and battery if the vehicle is electric. Smartcar's technology is compatible with 22 different vehicle brands in 31 different countries. Smartcar co-founder and CEO Sahas Katta joined Cheddar News' Closing Bell to discuss.
The drama surrounding tennis star Novak Djokovic continues after he was deported from Australia over the weekend due to the nation's COVID-19 vaccine requirements. Djokovic was forced to leave the country on the eve of what was to be his first match in defense of his Australian Open title after three judges ruled in favor of his removal and revealed their reasoning for doing so. Adding to his woes, a law recently passed in France is putting his chances of defending his French Open title in jeopardy. The director of Marist's Center for Sports Communication, Jane McManus, joined Cheddar to discuss the ongoing fallout.
