Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
Jeff Zucker has resigned as CNN's president, writing in a memo he failed to disclose a romantic relationship with a colleague. Zucker admitted to the relationship, which he described as consensual, during the investigation into former CNN anchor Chris Cuomo's behavior. Seth Schachner, managing director of StratAmericas, joined Cheddar to discuss where does this abrupt resignation leaves the network.
On this episode of Cheddar Reveals, Dr. Ashley Farmer, Historian, Associate Professor at the University of Texas at Austin & Author of "Remaking Black Power: How Black Women Transformed an Era", shines a spotlight on some of the women overlooked by history that had a profound influence on the American Civil Rights and Black Power Movements.
Katie Rainge-Briggs, Exhibition and Collections Manager, National Museum of African American Music, explores the deep influence of Black music and musicians on modern American Culture; Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight'.
Dr. Ashley Farmer, Historian, Associate Professor at University of Texas at Austin & Author of "Remaking Black Power: How Black Women Transformed an Era", joins Cheddar Reveals to shine a spotlight on some of the women overlooked by history that had a profound influence on the American Civil Rights and Black Power Movements.
Katie Rainge-Briggs, Exhibition and Collections Manager, National Museum of African American Music, joins Cheddar Reveals to explore the deep influence of Black music and musicians on modern American Culture.
Women's health company Organon will give its over 9,000 employees a paid day off on International Women's Day.
The move comes as the company aims to recognize the growing health inequities women have faced during the Covid-19 pandemic. Kevin Ali, Chief Executive Officer, Organon joined Cheddar's Opening Bell to discuss.
The pressure is on for UK Prime Minister Boris Johnson - after his closest aides handed in their resignations this week.
It comes after a report found that 16 parties had taken place at Downing Street while Covid lockdown protocols were in place in the region. Ari Aramesh, Attorney & National Security/Foreign Policy Analyst joined Cheddar's Opening Bell to discuss.
From 'The Dating Game' to 'Sexy Beasts' the world has always fallen in love with reality romance. Just in time for Valentine's Day, None Of The Above's J.D. Durkin takes us through a brief history of dating shows.
Yumeka Rushing, Chief Strategy Officer at the NAACP, talks about the private sector's commitment toward racial equity and how the NAACP is attracting younger Americans to the organization's latest initiatives.
