Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
In a 5-4 vote, the U.S. Supreme Court allowed for a controversial new version of the Alabama congressional map to remain in place. The lower court had previously ordered that the state must redraw that congressional map because it violates the Voting Rights Act by diluting the political power of Black voters. Redistricting expert Yurij Rudensky joins Cheddar News to weigh in.
The Winter Olympics are in full swing and athletes from around the globe are showcasing their elite skills at a wide variety of events. There's a lot of excitement but also a lot of pressure for these athletes. Former NFL defensive tackle and Super Bowl champion Dominique Easley joined Cheddar News to weigh in.
American freestyle skier Jaelin Kauf joins Cheddar News to talk about taking home the silver medal in the Women's Moguls Final at the 2022 Winter Olympics.
This episode of ChedHER is all about helping women thrive in their careers and rise up in the ranks. Guests include female leaders from across industries including sports, advertising, and so much more.
Sonja Stills, Commissioner of the Mid-Eastern Athletic Conference, joins ChedHER to discuss her experience being the first female leader in this role, and how she plans on carrying on the legacy of the MEAC.
Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising, joins ChedHER to discuss her successes in this role, and how she's helping women thrive in the c-suite.
Cate Luzio, CEO and Founder of Luminary, joins ChedHER to discuss how Luminary is supporting women at all stages of their career journeys, and the upcoming Chase for Business Fellowship to support business owners.
