Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
Actor, entertainer, and hip hop icon Queen Latifah is partnering with It's Bigger Than Me, an initiative with the goal of ending the stigma around obesity. She joined Cheddar News to discuss how she is working toward educating others and having important conversations about the social struggles that come with obesity. “We can’t let the Queen Latifah’s of the world not exist. We need people to care about other people," the "Hustle" star said.
Sarah Warbelow, legal director for Human Rights Campaign, joins Cheddar News to discuss why advocates want to overturn the FDA's rule restricting gay and bisexual men from donating blood.
Actor Jamie Chung joins Cheddar News to talk about her upcoming projects and her new partnership with Duracell helping parents learn more about hidden dangers in their home. But that's not all, she plays a fun game with us too!
Child care marketplace startup Kinside announced raising $12 million in a Series A round led by venture capitalists who are mothers themselves. The company aids parents searching for affordable child care easier by providing concierge support in a marketplace of verified professionals and helping them tap into flexible spending accounts (FSA) and other benefits. Founder and CEO Shadiah Sigala joined Cheddar News to talk about the fresh funds and the ongoing effects of the pandemic on the care of young children.
When it comes to diversity in children's toys, we have come a long way as a society but we still have a ways to go. One group of students decided to take matters into their own hands. Truly You! Character Creator is a fashion illustration activity set made for youth by youth. Lindsay Buckingham, one of the toy’s creators, sat down with Cheddar News to talk all about it.
David Levine, elections integrity fellow with Alliance for Securing Democracy, joins Cheddar News to discuss Politico's bombshell finding revealing the RNC's plan to contest the elections.
Perfect for Pride Month, Hulu’s "Fire Island" is a queer take on Jane Austen’s Pride and Prejudice. The cast of the gay rom-com, Joel Kim Booster, Bowen Yang, Conrad Ricamora, and Matt Rogers, joined Cheddar News to discuss the groundbreaking film. "I had to write it completely and have something to point to, to say this is the story, this is actually good, this is something that people will want to watch," said the writer and star Booster. "And so it took a long time, but I'm very lucky and blessed that I had a lot of people along the way who believed in it."
Catching you up on today’s entertainment headlines with CBS in the works to replace James Corden on the "The Late Late Show," "Top Gun: Maverick" facing a copyright lawsuit, Neve Campbell not returning to "Scream 6" over a disagreement about her salary, and more.
