Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
Catching you up on today’s entertainment headlines with the Grammys announcing new categories to be added to the awards show, Johnny Depp and Jeff Beck planning to release an album together, Britney Spears' ex-husband crashing her wedding, and more.
Erika Alexander and Whitney Dow, directors of 'The Big Payback,' join Cheddar News to discuss their new film, 'The Big Payback.' It premieres Saturday, June 11 at the Tribeca Festival.
'Pride Portraits' is a trans-led organization aiming to visually represent the LGBTQ+ community one photograph at a time. Eden Rose Torres, founder and president of Pride Portraits, joins Cheddar News to discuss its participants and the issues the LGBTQ+ community still faces.
The 75th Annual Tony Awards will take place on Sunday, June 12. Cheddar News takes a closer look at who's nominated and what audiences can expect from the ceremony.
On this episode of ChedHER: Global VP of LinkedIn Sales Solutions explains how she leads a 1,000+ person team for LinkedIn's $1 billion business, and gives advice for determining your own unique leadership style; Chief Sales Officer at Xometry, joins ChedHER breaks down why women should consider careers in manufacturing, and what opportunities are available for them in this industry; Founder of Pride Live & Stonewall Day, joins ChedHER talks about the mission and story behind Pride Live, and what to expect from this year's Stonewall Day.
Kathy Mayerhofer, Chief Sales Officer at Xometry, joins ChedHER to discuss why women should consider careers in manufacturing, and what opportunities are available for them in this industry.
Alyssa Merwin, Global VP of LinkedIn Sales Solutions, joins ChedHER to discuss how she leads a 1,000+ person team for LinkedIn's $1 billion business, and gives advice for determining your own unique leadership style.
Diana Rodriguez, Founder of Pride Live & Stonewall Day, joins ChedHER to discuss the mission and story behind Pride Live, and what to expect from this year's Stonewall Day.
Amanda Jones is the TikToker behind the “healthy Coke” recipe. In her viral post, she shared a concoction of balsamic vinegar and La Croix, allegedly something she learned from her pilates instructor and claimed it tastes just like Coca-Cola — only healthier. Jones joined Cheddar News and walked Hena Doba and Ken Buffa through the unusual recipe to have a taste for themselves.
Lower Manhattan's iconic Stone Street is getting a bubbly makeover. Champagne Nicolas Feuillatte will be 'unleashing the bubbles' throughout the month of June in New York City, with themed events, bubble ball pits, and special menu and drink experiences. Anne-Laure Domenichini, director of communications for Champagne Nicholas Feuillatte, joins Cheddar News' Closing Bell to discuss.
