Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
“The Way of Water” has now grossed an estimated $2.1 billion globally.
Cheddar News breaks down the new way people are subtly quitting their jobs post-pandemic, “quiet quitting.”
Tequila is expected to be the top-selling spirit of 2023. And whether or not you’re a Mexican distilled beverage or not, it’s having a moment.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — by starting in the virtual one.
The top entertainment headlines for Friday, January 27, 2023.
Recently crowned Miss Universe R'Bonney Gabriel stopped by the Cheddar News studio to talk about fashion, sustainability, and her morning routine.
Cheddar News breaks down the latest developments from the recent shakeup involving its iconic spokescandies.
Sponsored content.
Five former Memphis police officers were charged with murder in the death of Tyre Nichols, the FDA explores yearly COVID vaccines, and New York City explores electric Uber and Lyft rides. Here is everything you Need2Know for Friday, January 27, 2023.
Comedy icon Eddie Murphy chatted with Cheddar News this week ahead of the premiere of his latest project with Netflix You People.
The Biden administration released the "renters' bill of rights" as rent prices soar.
