Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
The top entertainment headlines for February 6, 2023.
Bee Shapiro, Founder and CEO of clean perfume brand Ellis Brooklyn, joins Cheddar News' Hena Doba on a Walk and Talk to discuss the brand's origin, and how she's breaking boundaries in the fragrance industry.
Cheddar News is excited to welcome Brown as its newest guest host. To celebrate, Brown had the opportunity to ring the opening bell at the New York Stock Exchange.
Beyoncé won her 32nd award Sunday, breaking a 26-year-old record, while Lizzo took home Record of the Year for “About Damn Time."
Extra Snap benefits are set to expire at the conclusion of March.
The Department of Agriculture is looking to change school lunch standards but critics are pushing back.
Plain White T’s frontman, Tom Higgenson, surprised a fan with a hospital visit in this heartfelt viral video.
Meet Bobi, an Australian cattle dog, the oldest at 30 years old.
The NFL, in partnership with the American Heart Association and the American Red Cross, is setting up youth CPR training programs all over the country.
Grammy weekend has arrived and Cheddar News has the rundown of what viewers can expect on music's biggest night.
