Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
On this episode of ChedHER: Ooshma Garg, CEO of Gobble and Sunbasket, breaks down how she found her entrepreneurial spirit, and gives advice for successfully scaling and growing a business; Chastity Lord, President and CEO of the Jeremiah Program, explains how she's disrupting the poverty cycle for single moms and their children; Dina Grilo, Vice President, DEI Lead for Office of Disability Inclusion at JPMorgan Chase & Co., explains how the firm is encouraging women with disabilities to seek office; Jess Berger, Founder and CEO of Bundle x Joy, talks about her $1 million seed raise that made her the first Latina in the pet care space to raise that amount.
Lawyers for Prince Harry have asked a judge to rule that a tabloid newspaper libeled the British royal with an article about his quest for police protection when he and his family visit the U.K.
The top entertainment headlines for March 17, 2023.
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A 16-year-old singer, Faith Cochrane, landed the lead role in "Mama I Want to Sing" for the musical's 40th-anniversary return to the stage.
The French Bulldog is the most popular breed in the country, according to data by the American Kennel Club.
Pete Davidson's Peacock series "Bupkis" is set to premiere in May and includes Joe Pesci and Edie Falco.
Cheddar recs "Power Book II: Ghost," "Theo Von: Regular People," "Creed II," "I Think You Should Leave," and "In Our Time" podcast.
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T-Mobile has entered into an agreement to acquire the parent company of Mint Mobile, a direct-to-consumer prepaid wireless company partially owned by actor Ryan Reynolds.
