*By Michael Teich* Russia is still three victories away from hoisting up the FIFA World Cup 2018 trophy, but President Vladimir Putin may already be the tournament's champion. "This is nothing but a diplomatic and political win for Putin," said Jeffrey Marcus, publisher of [The Banter](http://jointhebanter.com/). Russia’s victory over soccer powerhouse Spain in Sunday's Round of 16 shocked the sports community and prompted speculation that corruption could be a factor in the historic upset. The country already engineered to get the World Cup by throwing money around to FIFA officials, said Marcus, and now it could be motivated to influence the outcome of matches. Marcus himself said he joked in his [daily newsletter](https://mailchi.mp/7947f595e587/world-cup-banter-kicks-from-the-penalty-mark) that "this was the biggest Russian upset since the 2016 election." But Putin shouldn't feel the need to rig the games, Marcus said, because the Russian leader's World Cup campaign is successful just by "having a positive tournament that has gone on without a hitch." “He looks like the leader of a legitimate government and an open society where people are having fun and rallying around soccer,” said Marcus. “All of the other stuff when it comes to Russian politics and what Putin’s been doing has been brushed to the side.” For full interview, [click here](https://cheddar.com/videos/why-putin-is-the-world-cups-biggest-winner).

Share:
More In Sports
ASUS USA CMO Wants to Make Gaming More Inclusive for Women
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
LeTigress Previews Spellbreak, Spills Secrets
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
Forget Tom Brady: Bud Light, Mr. Peanut, Verizon Win Big During the Super Bowl
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Social Media Carries Bud Light to Top Spot on Salesforce's List of Most Buzzy Super Bowl Ads
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
Load More