The Weinstein Company sale is off the table yet again. YourTango's Rebecca Stokes joins Cheddar to discuss whether the deal is finally dead this time around. She explains why the investor group led by Maria Contreras-Sweet pulled its offer at the last minute.
Adult film star Stormy Daniels is suing President Trump. Stokes reveals why she's taking legal action, and when we may see her on a talk show in the near future. We also consider the significance of why this story isn't considered headline news.
Finally, the editor breaks down night two of the shocking "Bachelor" finale. Stokes says she thinks choosing Becca to star in the next season of "The Bachelorette" may be enough for the show to recover from fans' backlash. Despite the criticized finale, it posted season-high ratings for the reality stalwart.
President Trump's "Make America Great Again" cap is more than just a hat, it's a "symbol of us vs. them," Washington Post fashion editor Robin Givhan told Cheddar. Givhan penned a column last week about what the hat has come to mean in the years since it burst on the scene as a campaign accessory for Trump's 2016 presidential bid. The hat, she wrote, has become "a symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate."
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Breathe deep, New Yorkers: There's a new wellness trend in town. Salthaus is a modern salt room designed to help recharge your body and mind.
The salt room modernizes the experience of a natural salt cave right on the Big Apple's Upper East Side. Salthaus provides halotherapy, or salt therapy, a natural treatment that claims a range of health benefits, including improving skin conditions, reducing inflammation, increasing lung capacity, and alleviating headaches.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Fashion brand Pirouette NYC is providing working women appropriate, and affordable, attire to take them from the boardroom to the bar ーwith the goal of saving them both time and money. "Everyone talks about pay equity, but not about time equity ー and women don't have time to change after work to go out at night," founder Melissa Lorenzo-Hervé told Cheddar Friday.
These are the headlines you Need 2 Know for Monday, Jan. 28, 2019.
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
There is no shortage of avocados heading into Super Bowl weekend says Alvaro Luque, President of Avocados From Mexico. "First of all, there is no shortage ー it's 100 percent the contrary," Luque said in an interview on Cheddar Friday. "Last week we had a record week ー we imported more than 73 million pounds of avocados."
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
