Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Disrupting the Poverty Cycle for Single Moms; Advice for Scaling Your Business
On this episode of ChedHER: Ooshma Garg, CEO of Gobble and Sunbasket, breaks down how she found her entrepreneurial spirit, and gives advice for successfully scaling and growing a business; Chastity Lord, President and CEO of the Jeremiah Program, explains how she's disrupting the poverty cycle for single moms and their children; Dina Grilo, Vice President, DEI Lead for Office of Disability Inclusion at JPMorgan Chase & Co., explains how the firm is encouraging women with disabilities to seek office; Jess Berger, Founder and CEO of Bundle x Joy, talks about her $1 million seed raise that made her the first Latina in the pet care space to raise that amount.
Load More