Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Animal Care Shelters Reaching Capacity
Animal care shelters in New York City are reaching capacity. Cheddar News spoke to the director of Animal Care Centers of NYC, the largest in the city, who said it's been the worst she's seen in years. The shelter said it's seen a 20% spike in animals.
Top Summer Camp Tips for Parents
With summer officially here, parents are looking for seasonal camps for their children to keep them busy and experience the great outdoors. Cheddar News spoke with two mothers about the best way to prepare as kids set off for camp and activities.
Chef John Fraser Giving Back to Restaurant Workers Through New Initiative
Chef John Fraser, who owns restaurants in New York, California and Florida, is giving back to restaurant workers with a new initiative called "The Industry Table," which provides hospitality employees the chance to eat at restaurants at cost. Chef Fraser explained the program to Cheddar News.
Load More