Litecoin, the 5th largest cryptocurrency by market cap, is on a tear, rallying over 50% during the past week. Kenneth Asare, CEO of LitePay, a Litecoin payment processor, was with us to explain why merchants need to be ready for the digital currency revolution.
On February 26th, 41 countries will have access to LitePay merchant payment processing. Retailers will be able to use LitePay's retail, e-commerce, billing, and donation tools to accept Litecoin payments from customers anywhere on earth. Asare said the platform is targeting people with access to smartphones, but not banking.
Asare said Litecoin is the 'internet of money.' He stressed that it's not a way to replace fiat currency or the stock exchange, and it's not something to invest in. Instead, this is the very beginning of a new way of sharing and transferring value, he said.
Eva Chen has spent the past three years turning Instagram into the go-to platform for fashion. Now the app's director of fashion partnerships is channeling her expertise into a new children's book, "Juno Valentine and The Magical Shoes."
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Known for disrupting the "Big Mattress" industry as one of the original digitally native, direct-to-consumer brands, Casper is set to open 200 new brick-and-mortar locations around the world. It's part of what CMO Jeff Brooks says is a strategy to meet the consumer wherever they are, on their terms. (And it helps the company stand out in a crowded marketplace, too.)
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