Litecoin, the 5th largest cryptocurrency by market cap, is on a tear, rallying over 50% during the past week. Kenneth Asare, CEO of LitePay, a Litecoin payment processor, was with us to explain why merchants need to be ready for the digital currency revolution. On February 26th, 41 countries will have access to LitePay merchant payment processing. Retailers will be able to use LitePay's retail, e-commerce, billing, and donation tools to accept Litecoin payments from customers anywhere on earth. Asare said the platform is targeting people with access to smartphones, but not banking. Asare said Litecoin is the 'internet of money.' He stressed that it's not a way to replace fiat currency or the stock exchange, and it's not something to invest in. Instead, this is the very beginning of a new way of sharing and transferring value, he said.

Share:
More In Technology
Facebook Gives Marketers More Controls to Make Brands Feel Safer
Part of the updates includes testing “publisher white lists,” which will allow brands to select which accounts that their ads are approved to run on. It also includes centralized ways to create publisher blocklists, set ad inventory filters, and get reports.
Load More