Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
JetBlue says it will end a partnership with American Airlines in the Northeast after losing a court fight over the deal, and will instead focus on salvaging its proposed purchase of Spirit Airlines.
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Contract negotiations between UPS and the union representing 340,000 of the company's workers broke down early Wednesday with each side blaming the other for walking away from talks.
Meta is poised to launch a new app that appears to mimic Twitter, marking a direct challenge to the social media platform owned by billionaire Elon Musk.
