Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
Be Well: How Rising Interest Impacts Corporate Default Rates
Bank of America must pay more than $100 million to customers for doubling up on some fees, withholding reward bonuses and opening accounts without customer consent.
Cheddar News Senior Reporter Michelle Castillo visited an Amazon warehouse on Long Island to get a behind-the-scenes look at the company's efforts ahead of Prime Day.
What's happening on Wall Street July 11, 2023
We hit the streets of New York City to ask: is money something you talk about with friends and family?
We hit the streets of New York City to ask: is money something you talk about with friends and family?
Clint Henderson, managing editor at The Points Guy, explains why hidden hotel fees keep cropping up and what you can do to try to avoid them.
Cities across the U.S. offer free public transportation.
The cost of the first-class “forever” stamps has jumped from 63 to 66 cents.
Want to earn more money? Investopedia editor Caleb Silver has good news if you're looking to rake in more cash.
