Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Astor Apiaries' Nick Hoefly is an expert on honey bees and, of course, honey. Cheddar News' Michelle Castillo checked out the hives to learn everything you ever wanted to know about honey ahead of Bee's Knees Week.
Nick Hoefly of Astor Apiaries explains the importance of bees for our ecosystem and talks to Cheddar News' Michelle Castillo about what you can do if you're nervous around them.
