Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
It's expected that boomers and their parents' generation will pass down $84.4 trillion in assets through 2045, according to Forbes. Paul Karger, co-founder and managing partner of financial firm TwinFocus, joined Cheddar News to discuss wealth transfer between parents and their children and when it's a good time for a conversation between them.
Pets grow into beloved members of families and many do what they can to keep them happy and healthy. Marc Peralta, chief program officer of Best Friends Animal Society, joined Cheddar News to discuss finances and expenses when taking care of your furry family members.
