Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
Apple announced several new products at an event on Tuesday, including the iPhone 15.
Top tech leaders will meet privately with Senators on Capitol Hill and discuss artificial intelligence.
Lucas Jensen, senior manager of company-operated locations, and Gabi Picinic, general manager, both of 'The Melting Pot,' joined Cheddar News to demonstrate how to go about a chocolate fondue at home, explaining the process and ingredients needed to do so.
Stocks ticked up higher as investors digested the latest gauge on inflation
Apple held its latest event, unveiled two new products and launched a new iPhone. Michelle Castillo broke down what products and features were included at the 'Wonderlust' event on Tuesday.
Netflix released a trailer for a new series called "The Fall of the House of Usher."
Lyft is rolling out a new feature to increase the safety of women and non-binary riders.
Taco Bell is marking Taco Tuesday with some deals.
Beyoncé's birthday wish helped small businesses flourish.
TikTok is releasing a new online shopping feature.
