Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
Shares of U.K. chip designer Arm Holdings rose 10% in their stock market debut, in what is the largest initial public offering of shares in nearly two years.
UAW president Shawn Fain said the union would strike at a small number of Ford, General Motors and Stellantis factories, but that if the Big Three "continue to give us insulting offers, then our strike is going to continue to grow."
Hundreds of Milwaukee bar patrons who hoped to score free drinks through its offer to pay their tabs whenever the New York Jets, and former Green Bay Packers quarterback Aaron Rodgers, lose had to pay up after the Jets got an overtime win despite an injury that took Rodgers out of the game.
