Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
With the annual Beauty CEW Awards in tow, Brittany Lo, founder of Beia Beauty, joined Cheddar News to show and demonstrate some of her company's sensual care products. Beia Beauty is a finalist in the sexual wellness category.
Daytime talk television shows such as The Drew Barrymore Show and The Kelly Clarkson Show are resuming production after the writers' strike was resolved recently.
